Awareness and Attraction

For updates on this work please refer to the Making Progress section.

 

The Vision

A pool of applicants as diverse as the people of Scotland, aware of and attracted by the work of our public bodies and the opportunities to serve on their boards.


The Objectives

• Increase awareness amongst the general public of the role, value and diversity of public bodies.

• Increase awareness amongst the general public of the role of board members and the wide range of people we need to serve on the boards of public bodies.

• Attract interest, create enthusiasm and encourage action by the widest appropriate pool of potential applicants.


The Rationale

• 70% of people in Scotland have little knowledge of our public bodies, their boards and how to serve on them.

• Therefore, most people do not have the opportunity to apply or to be selected for appointment.

• To achieve equality of opportunity, we must make many more people aware of

the opportunities available and address the widespread lack of engagement with public appointments.


Recommended Actions – In summary

A1.

Develop and deliver an on-going communication campaign to promote

• the diverse roles and functions of public bodies

• the role of their board members

• the wide range of people needed by boards

• the opportunities to serve on them

• the benefits of serving on a board – for the individual and their employer.


A2.

Build an accessible hub website, supported by personal contact, to inform everyone interested in public appointments. Provide signposts to sources of further information and support.


A3.

Enhance the content of publicity material for public appointments and monitor the impact of publicity strategies on the number and diversity of applicants.


A4.

Research the impact of

• board meeting times and arrangements

• remuneration on the number and diversity of applications.


For updates on this work please refer to the Making Progress section.